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‘Rule of One’ — an example of minimalism thinking
The world has become a whirlwind of advertising and branding, upon more branding and influencers. We can’t do much with the crazy amount of information that we receive on a daily basis, but we can think about finding a few rules that we can use to reduce the amount of stress and anxiety in our lives.
The ‘rule of one’ is a simple rule to help you reduce “Decision Fatigue”.
The following article by Peak explains “Decision Fatigue” nicely, but the idea is simply that you need to be conscious of the impact that decision making has on your mental resources.
All the stimulus created by advertising and branding is based on the idea that more is better. Over and above this idea, the advertising is trying to change your mind to buy brand x, over all the other brands available in your stimulus overloaded brain. This effectively makes you tired.
Some unfortunate folks start to suffer from the more extreme form of tired, where they start worrying about being tired. Two espressos later, and they are just a tad irritable. Or dare I say, anxious.
But let’s not unpack that too much. Back to you, you now know that you want that new item and the matching accessory, and you also know that the new model from brand y, is also ‘amazing’.
